Hair Care for Modern Masculinity?
Male grooming habits have evolved throughout history. From early caveman to the ancient Aztecs, men “decorated” themselves in an attempt to stand out in a crowd and attract a mate. The need to be well-groomed is instinctual, and today’s man is no exception. Men’s predisposition for wanting to “dress to impress” has developed into a modern masculinity, creating the necessity for specialized products that can deliver specific looks. Provide your customers with a full regimen of products to maintain and care for the styles of today, whether fashionably traditional or trendy.
Our ever-growing global community has spawned a vast ethnic market of men with a wide variety of hair types and textures. It is important for the OTC retailer to provide hair products for all types of hair, from
naturally coarse to chemically enhanced. “We talked to men who told us they are now looking for targeted solutions for their hair and want to turn to one brand for all of their hair care needs,” said Greg Johnson,
marketing manager, Pro-Line International. “Those men also told us that their No. 1 concern was a dry, flaky scalp and products that cause build up.” Products for cleansing and conditioning and products for styling and
finishing are the areas of the utmost importance for today’s man.

Cleanse & Condition
Whether your clients have chemically relaxed or curly hair, or if they wear a natural style, including locks and braids, clean and healthy hair is essential. Shampoos with cleansing and conditioning that moisturize without stripping away natural oils will help your customers avoid a dry and flaky scalp. Conditioners with oils and minerals that naturally restore moisture are popular since they help protect against dryness and breakage. Men search for shampoos and conditioners that are mildly scented or with musky, earthy aromas. Bountiful selections of fresh clean scents are an added bonus of shampoos and conditioners.
Style & Finish
With a diverse population comes a wide variety of hairstyles, types and textures, and with hair diversity come product diversity. Some of the most popular supplies are listed here:
• Pomade: Most pomade products provide a combination of conditioning, styling, shinning and texture-enhancing ingredients. Use for holding, shaping and defining hairstyles. It allows for a natural look and adds texture.
• Gel: Styling gel works well on virgin, waved, curled, relaxed or textured hair. Avoid any gels that contain alcohol because they will dry up and damage the hair.
• Spray and Sheen: Hairspray can be used as a styling or finishing product. It makes the hair look thicker and can add shine. Most quality hairsprays include effective UV sunscreen protection, which is great for those who spend a lot of time outdoors. Oil Sheen adds instant shine and softens the hair.
• Mousse: Mousse can be great for any hairstyle and it can create practically any desired look. When used with wet hair, it will give a sleek, wet look, with shine. When used on dry hair, it will help shape, mold and hold hair in place with a more natural look. Mousse can also provide volume for men with thinner or fine hair.

Hair products for men are just as popular and every bit as specialized as products for women. No matter what the hairstyle, men want products that deliver results. Yesterday’s man had an inherent desire to look good,
and today’s man is no different. Self-presentation via great looking hair is a key ingredient in modern masculinity.